TASTEEAST — A FLAVOR JOURNEY ROOTED IN THE EAST

OUR STORY

FROM THE LOESS PLATEAU, TO SILICON VALLEY, TO THE WORLD

FIND US

OUR STORY

Our founder was born and raised on the storied Loess Plateau of Northern China —
a land carved by centuries of resilience, trade, and tradition.
Hailing from Shanxi, once the home of the legendary Jin Merchants,
he grew up among flavors that spoke of time, craftsmanship, and belonging:
aged vinegar as dark as ink, robust grain spirits, and the early whispers of mountain-grown wine.

Years later, under the Californian sun in the heart of Silicon Valley,
he found himself longing not just for the tastes of home,
but for the values they embodied — integrity, patience, and cultural richness.
Out of that longing, TasteEast was born.

More than a brand, TasteEast is a bridge —
linking the soul of Chinese terroir with American curiosity.
We hand-select products that reflect the very essence of China’s diverse landscapes and culinary heritage.
Through wine, tea, vinegar, and more,
we invite our customers to discover a quiet yet powerful narrative —
one of elegance, authenticity, and enduring cultural pride.

Rooted in heritage, guided by quality,

BRINGING THE BEST OF CHINA TO THE HEART OF AMERICA

We bring China’s finest to American consumers Featuring artisanal foods and curated drinks Showcasing the rising excellence of Chinese wine
We showcase the unique beauty of China’s wine regions — each bottle reflecting its land, people, and craft. Through thoughtful selection, we share the richness of Chinese terroir and invite the world to experience Eastern elegance.
Every product tells a deeper story A harmony of nature, culture, and care Waiting to be discovered and felt

OUR VALUES

People-Centered, Faith-Inspired

Every Soul Deserves Respect and Empowerment

HUMAN- CENTERED CARE

We prioritize hiring individuals from vulnerable communities — including those with physical disabilities, autism, or communication challenges.

FAITH-INSPIRED LOVE

We believe every child of God holds dignity and value in participation.

ROLE-BASED MATCHING

We assign people to roles that suit their strengths — such as customer service or packaging collaboration.

PEOPLE-FIRST QUALITY

We prioritize not just high-quality products, but also the people and stories behind their creation.

SUSTAINABILITY

Sustainability Is Not a Slogan — It's Our Mission

A Future Built on Environmental Care, Ethics, and Shared Prosperity

GREEN SUPPLY CHAIN

We use eco-friendly packaging and strive to reduce transportation emissions.

RESPECT FOR THE LAND

We honor the natural rhythms of each region, harvesting and crafting responsibly.

COLLABORATIVE HARMONY

We partner with conscientious producers who value integrity and humanity.

TASTE THE EAST.

EXPERIENCE THE ESSENCE, FROM THE HEART.